Grove & Associates, PC (“Grove & Associates,” “the Firm,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of visitors to groveandassociates.com (the “Site”). This Privacy Policy explains what information we collect, how we use and share it, the choices you have, and how to contact us with questions. By using the Site, you agree to the practices described in this Privacy Policy.

Please also review our Terms and Conditions, which govern your use of the Site.

1. Information We Collect

a. Information You Provide Directly

We collect information you voluntarily submit through the Site, including when you:

• Complete our contact or case intake form (e.g., name, phone number, email address, mailing address, and details about your legal matter, incident, or injury);
• Interact with our AI-powered chat assistant (see Section 3 below), including any messages, questions, or case details you share during the conversation;
• Call the phone number listed on the Site;
• Subscribe to our mailing list or newsletter;
• Otherwise voluntarily submit information to us (e.g., by email).

Depending on your practice-area interest (for example, personal injury or medical malpractice), the information you provide may include sensitive details such as information about an accident, injury, medical treatment, or health condition. We collect this information only to evaluate and respond to your inquiry.

b. Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain information through cookies, pixels, tags, and similar technologies, including:

• IP address, device type, browser type, and operating system;
• Pages viewed, links clicked, time spent on pages, and referring/exit URLs;
• General geographic location (city/region level, derived from IP address);
• Information collected via Google Analytics and Google Tag Manager, which help us understand how visitors use the Site;
• Information collected via Google Ads, Meta (Facebook/Instagram) Ads, and other social media advertising platforms, including through remarketing/retargeting pixels, which allow us to show you relevant ads on other websites and platforms after you visit our Site.

c. Information from Third-Party Sources

We may receive limited information about you from third parties, such as advertising and analytics partners (e.g., Google, Meta), if you interacted with an ad or link that brought you to our Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries submitted through our contact form, intake form, or chat assistant;
• Evaluate whether we may be able to assist you with a legal matter;
• Communicate with you about your inquiry, our services, or scheduling a consultation;
• Operate, maintain, secure, and improve the Site;
• Analyze Site traffic and user behavior (via Google Analytics and Google Tag Manager) to improve content and user experience;
• Deliver, measure, and optimize our Google Ads and social media advertising, including remarketing/retargeting campaigns to individuals who previously visited the Site;
• Send newsletters or marketing communications, where you have opted in, and where permitted by applicable law and professional conduct rules;
• Comply with legal obligations and protect the rights, property, and safety of the Firm, our clients, and others.

Submitting information to us does not create an attorney-client relationship. See Section 4 and our Terms and Conditions for important information about the limits of confidentiality for information submitted before an attorney-client relationship is formally established.

3. Our AI Chat Assistant

The Site may use an AI-powered chat assistant, currently provided with the assistance of a third-party vendor (Retainer Engine / Cybersphere), to answer general questions, gather preliminary information about your potential legal matter, and help connect you with our team.

Please be aware that:

• Conversations with the chat assistant are recorded and stored, and may be reviewed by Firm staff and our chat-technology vendor for purposes of responding to your inquiry, quality assurance, and improving the assistant’s performance;
• The chat assistant is a marketing and intake tool. It does not provide legal advice, and any information it provides is general in nature and not a substitute for advice from a licensed attorney;
• No attorney-client relationship is formed through your use of the chat assistant. Do not share information you consider highly sensitive or privileged until you have formally engaged the Firm (see our Terms and Conditions);
• Information you share with the chat assistant may be used in the same ways as information submitted through our contact/intake form, as described in Section 2, and may be shared with our chat-technology vendor as described in Section 5.

4. Attorney-Client Privilege Notice

Contacting us through the Site — whether by phone, contact form, intake form, chat assistant, or email — does not create an attorney-client relationship and is not protected by the attorney-client privilege unless and until Grove & Associates has agreed to represent you and a signed engagement/retainer agreement is in place. Please do not send confidential or time-sensitive information through the Site until an attorney-client relationship has been formally established.

5. How We Share Your Information

We do not sell your personal information. We may share information as follows:

• Service Providers: With vendors who perform services on our behalf, such as website hosting, IT support, our AI chat assistant provider (Retainer Engine/Cybersphere), email/newsletter platforms, and analytics providers. These vendors are authorized to use your information only as necessary to provide services to us.
• Analytics & Advertising Partners: With Google (Google Analytics, Google Tag Manager, Google Ads) and social media advertising platforms (e.g., Meta) to analyze Site performance and deliver and measure advertising, including remarketing/retargeting ads. These partners may combine information collected on our Site with information collected elsewhere as governed by their own privacy policies.
• Co-counsel or Referral Attorneys: If we believe another attorney or firm may be better suited to handle your matter, or where we associate co-counsel, we may share information you provide with that attorney or firm, generally with your consent.
• Legal and Safety Reasons: Where required by law, subpoena, or court order, or to protect the rights, property, or safety of the Firm, our clients, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of firm assets, subject to applicable confidentiality obligations.

6. Cookies and Tracking Technologies

We use cookies, tags, pixels, and similar technologies through Google Tag Manager, which deploys tools including Google Analytics and advertising pixels for Google Ads and social media remarketing/retargeting. These technologies help us:

• Understand how visitors use the Site;
• Remember your preferences;
• Show you relevant ads on other websites after you visit our Site (remarketing/retargeting).

Your choices:

• Most browsers let you block or delete cookies through your browser settings.
• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• You can manage how Google uses your data for ads at Google Ads Settings.
• You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance or Network Advertising Initiative.
• You can control ad preferences on Meta/Facebook through your Facebook Ad Preferences.

Disabling cookies may affect how the Site functions.

7. Your Privacy Choices and Rights

• Marketing Communications: You may unsubscribe from our newsletter or marketing emails at any time using the unsubscribe link included in those emails, or by contacting us directly.
• Access/Correction/Deletion Requests: You may contact us to ask about the personal information we hold about you, request corrections, or request deletion, subject to our legal and professional recordkeeping obligations (for example, we may be required to retain client file information for a period of time under Michigan Rules of Professional Conduct).
• Residents of states with comprehensive privacy laws (e.g., California, Virginia, Colorado) may have additional statutory rights regarding their personal information. To exercise any such rights, please contact us using the information in Section 11.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to respond to your inquiry, maintain client and prospective-client records consistent with our professional obligations, and comply with legal, accounting, and regulatory requirements.

10. Children’s Privacy

The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Third-Party Links

The Site may contain links to third-party websites (including social media platforms) that are not operated by us. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Grove & Associates, PC 36700 Woodward Ave., Suite 107 Bloomfield Hills, MI 48304

Phone: 313.733.1204 Email: info@groveandassociates.com

This Privacy Policy is a general-purpose template prepared for website use and does not constitute legal advice. Because Grove & Associates is a law firm subject to state-specific attorney advertising and professional conduct rules, and because privacy laws vary and change frequently, this document should be reviewed and approved by a licensed attorney (e.g., Attorney Justin Grove) before publication.